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Quality management is important for ensuring customer satisfaction from "summary" of Fundamentals of Management (For B.Com, BBA, BBM and BMS) by J.P. Pathak
Quality management plays a crucial role in ensuring customer satisfaction. By focusing on quality control, a company can meet or even exceed customer expectations, resulting in increased customer loyalty and positive word-of-mouth. This, in turn, can lead to repeat business and a strong reputation in the market. When a company implements effective quality management practices, it can identify and address any issues or defects in its products or services before they reach the customer. This proactive approach not only helps in preventing customer complaints but also saves the company time and resources in the long run. Customers are more likely to be satisfied when they receive high-quality products or services that meet their needs and expectations. ...
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