Experiment with new tactics and strategies from "summary" of The New Rules of Marketing & PR by David Meerman Scott
When it comes to marketing and PR, it is crucial to constantly try out new approaches in order to stay ahead of the game. The landscape is ever-changing, so what worked yesterday may not work tomorrow. By experimenting with different tactics and strategies, you are able to see what resonates with your audience and what doesn't. This allows you to adapt and evolve your approach in real-time, rather than sticking to outdated methods that may no longer be effective. One of the key benefits of trying out new tactics and strategies is the opportunity to discover what truly works for your target audience. Not every approach will be a hit, but by testing, analyzing, and optimizing, you can find the winning formula that drives engagement and conversions. This iterative process is essential for staying relevant in a fast-paced digital world, where trends come and go a...
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