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Make messages relevant to the audience's needs and interests from "summary" of Made to Stick by Chip Heath,Dan Heath
To make our messages stick, we must ensure that they are relevant to the needs and interests of our audience. This means that we need to understand who our audience is, what they care about, and what motivates them. By tailoring our message to resonate with their specific concerns and desires, we can increase the chances of it being remembered and acted upon. When we make our messages relevant to our audience, we show them that we understand their perspective and are speaking directly to their concerns. This builds trust and credibility, making it more likely that they will pay attention to what we have to say. By addressing their needs and interests, we can make our message more compelling and engaging, increasing ...
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