Word of mouth is a potent form of persuasion from "summary" of Magic Words by Jonah Berger
When it comes to influencing people, word of mouth is one of the most powerful tools at our disposal. Think about it - how many times have you tried a new restaurant or bought a product based on a recommendation from a friend or family member? Chances are, it's happened more times than you can count. But what makes word of mouth so effective? According to Jonah Berger in "Magic Words," it all comes down to trust. When we hear about something from someone we know and trust, we are much more likely to believe that it is a good recommendation. After all, why would our friend or family member lead us astray? Additionally, word of mouth i...
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