Measure and analyze your relationship marketing efforts from "summary" of The New Relationship Marketing by Mari Smith
When it comes to relationship marketing, it's crucial to track and assess the impact of your efforts. This involves looking at key performance indicators (KPIs) that reflect the success of your marketing strategies. By measuring these metrics, you can gain valuable insights into how well your tactics are working and what areas may need improvement. One important factor to consider is engagement – how are your followers interacting with your content? Are they liking, sharing, and commenting on your posts? Monitoring engagement levels can give you a good sense of how well you're connecting with your audience and whether your messaging is resonating with them. Another aspect to evaluate is conversion rates – how many of your followers are taking the desired action, such as signing up for a newsletter or making a purchase? Tracking ...
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