Take risks and be daring from "summary" of Purple Cow by Seth Godin
In a world filled with an endless sea of products and services, blending in is no longer an option. To truly stand out, one must be willing to take risks and be daring. This means stepping outside of the safe and familiar, and venturing into uncharted territory. It requires the courage to break away from the status quo and embrace the unknown. By taking risks and being daring, you are able to capture the attention of your target audience in a way that traditional marketing methods simply cannot. You become a purple cow in a field of brown cows - remarkable, unique, and impossible to ignore. This differentiation is what sets you apart from the competition and makes you memorable in the minds of consumers. However, it is important to note that taking risks does not mean being reckless. It is about calculated and strategic moves that push the boundarie...
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