Profit should be a consistent goal from "summary" of Profit First by Mike Michalowicz
The idea that profit should be a consistent goal may seem obvious, but it is often overlooked or pushed to the back burner in the pursuit of other business priorities. The reality is that without a focus on profit, a business cannot sustain itself in the long run. When profit is not a consistent goal, a business may find itself in a cycle of constantly chasing revenue to cover expenses. This can lead to a situation where the business is always struggling to stay afloat, with little to no money left over for the business owner. By making profit a consistent goal, a business can ensure that it is always working ...
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