Media long tail from "summary" of The Longer Long Tail by Chris Anderson
The Media long tail is a concept that pertains to the distribution of content in the digital age. It refers to the phenomenon wherein a large number of niche content items collectively make up a significant portion of total media consumption. This concept is based on the idea that in a digital marketplace, consumers have access to a vast array of content choices, beyond what is traditionally offered by mainstream media outlets. The long tail of media is characterized by a large number of niche items that have relatively low individual demand but collectively account for a substantial portion of total demand. In other words, while popular content items still dominate the market, there is a significant amount of demand for less popular, niche content. This is in contrast to the traditional media model, where a small number of hits generate the majority of revenue. The sh...
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