Media long tail from "summary" of The Longer Long Tail by Chris Anderson
The Media long tail is a concept that pertains to the distribution of content in the digital age. It refers to the phenomenon wherein a large number of niche content items collectively make up a significant portion of total media consumption. This concept is based on the idea that in a digital marketplace, consumers have access to a vast array of content choices, beyond what is traditionally offered by mainstream media outlets. The long tail of media is characterized by a large number of niche items that have relatively low individual demand but collectively account for a substantial portion of total demand. In other words, while popular content items still dominate the market, there is a significant amount of demand for less popular, niche content. This is in contrast to the traditional media model, where a small number of hits generate the majority of revenue. The sh...Similar Posts
Networked societies thrive on the exchange of information
In networked societies, the flow of information is the lifeblood that keeps the system running smoothly. The exchange of inform...
Environmental factors can influence consumer behavior
Environmental factors play a crucial role in shaping consumer behavior. These factors encompass a wide range of elements that a...
Disruption became the new norm in the business world
The business world was once a place where companies could operate steadily without much fear of sudden changes. However, this s...
Renovating and selling properties can create income
One way to generate income is by renovating and selling properties. This can be a lucrative venture if done strategically. When...
Gen Z craves experiences over things
Gen Z, the generation born from the mid-1990s to the early 2000s, is known for their preference for experiences over material p...
Utilize social media to amplify messaging
To reach your audience effectively in today's fast-paced digital world, you must utilize social media to amplify your messaging...
Utilize social listening to understand your audience
Social listening is a crucial component of any successful marketing strategy. By tuning in to what people are saying on social ...
Idea: Hegemony threatens the authenticity of public discourse
The concept of hegemony poses a significant threat to the authenticity of public discourse. Hegemony, as a form of domination a...
SEO is crucial for online visibility
In today's digital age, having a strong online presence is essential for businesses to succeed. With the vast amount of informa...
Craft compelling marketing message
Crafting a compelling marketing message is essential in attracting and retaining your ideal customer. Your message should be si...