Summary of The Longer Long Tail

The Longer Long Tail by Chris Anderson is a book about how the Internet has changed the way we do business, and how this shift has affected the way we consume media. Anderson argues that the traditional model of retail, where only a few products dominated the market, is being replaced by a new model of digital distribution that allows for a much wider range of products to be available. He explains how this new model has allowed for an "infinite shelf space" where niche products can find an audience, and how companies can tap into this potential to make a profit. He also provides insights into the way this new market structure has changed the dynamics of the creative industries and how it has allowed for the rise of new business models. In the end, Anderson hopes to help readers understand the changes taking place in the world of digital media, and how to best navigate this new landscape.