Being timely and relevant can increase the likelihood of sharing from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Timing and relevance play a crucial role in determining whether something will be shared. When something is timely, it captures people's attention because it is happening right now. For example, news stories that are relevant to current events tend to be widely shared because they are top of mind for many people. Relevance is also important because people are more likely to share something that is personally meaningful to them. If a piece of content resonates with a person's values, beliefs, or experiences, they are more likely to pass it along to others. This is why content that is tailored to a specific audience is often more successful in generating shares than content that tries to appeal to everyone. In addition to being timely and re...
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