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Artificial intelligence enhances efficiency and automation from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu
Artificial intelligence significantly transforms business operations by streamlining processes and automating repetitive tasks. This technological advancement allows organizations to allocate resources more efficiently, minimizing human error and improving productivity. By leveraging machine learning algorithms, businesses can analyze vast amounts of data swiftly, providing insights that drive informed decision-making. Automation through AI frees up valuable time for employees, enabling them to focus on more strategic initiatives rather than mundane tasks. For instance, chatbots handle customer inquiries, allowing human agents to concentrate on complex issues that require personal attention. This shift not only enhances service quality but also increases customer satisfaction, as responses become faster and more accurate. Predictive analytics, a subset of AI, empowers companies to anticipate market trends and consumer behaviors. This foresight aids in crafting targeted marketing strategies, op...
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