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Identify target market from "summary" of The Lean Product Playbook by Dan Olsen

Identifying your target market is a crucial step in developing a successful product. It involves understanding who your customers are, what they need, and how your product can fulfill those needs. By clearly defining your target market, you can tailor your product to meet their specific requirements and increase its chances of success in the market. To identify your target market, start by conducting thorough research on your potential customers. This can involve analyzing demographic information such as age, gender, income level, and location. Additionally, consider psychographic factors such as interests, values, and lifestyles that may influence their purchasing decisions. Once you have a clear understanding of who your target market is, create detailed customer personas to represent dif...
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    The Lean Product Playbook

    Dan Olsen

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