Social media allows for realtime engagement from "summary" of The Thank You Economy by Gary Vaynerchuk
Social media has completely changed the way businesses interact with their customers. Before the rise of social media platforms, companies would send out mass emails or newsletters in a one-way communication style. They would talk at their customers, rather than with them. But now, thanks to social media, businesses have the ability to engage with their customers in real time. This means that when a customer reaches out on social media with a question or concern, the company has the opportunity to respond immediately. This type of instant communication creates a more personalized and human connection between the brand and the consumer. By engaging with customers in real time on social media, businesses can show that they truly care about their customers and value their feedback. This level of responsiveness helps to build trust and loyalty among consumers. When a customer feels heard and appreciated by a company, they are more likely to become repeat customers and recommend the brand to others. In addition to improving customer relationships, real-time engagement on social media allows businesses to stay on top of any poten...
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