Food industry manipulates tastes, textures, and smells from "summary" of The End of Overeating by David A. Kessler
The food industry has mastered the art of creating foods that are irresistibly appealing to our senses. They manipulate tastes, textures, and smells in order to keep us coming back for more. These manipulations are carefully calculated to trigger pleasure in our brains, making us crave these foods even when we are not hungry. When we eat foods that are high in fat, sugar, and salt, our brains release dopamine, a neurotransmitter associated with pleasure. The food industry knows this, and they have designed their products to deliver a powerful dopamine hit with every bite. This creates a cycle of addiction, as we seek out these foods in order to experience that pleasurable sensation again and again. In addition to manipulating our taste buds, the food industry also plays with textures and smells to make their products more appealing. They know that certain textures, like the crunch of a potato chip or the c...
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