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Reducing effort can lead to increased customer retention from "summary" of The Effortless Experience by Matthew Dixon,Nick Toman,Rick DeLisi

Effort reduction is a critical component in the quest to improve customer retention rates. Customers are more likely to stay loyal when they encounter minimal effort in their interactions with a company. This concept challenges the common belief that exceeding customer expectations is the key to building loyalty. In reality, research shows that customers are more likely to leave if they encounter high levels of effort in their interactions. This is because customers do not want to invest too much time and energy in solving their problems or completing transactions. Effort reduction can be achieved through various means, such as simplifying processes, providing clear instructions, and offering self-service options. By ...
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    The Effortless Experience

    Matthew Dixon

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