The rise of Doritos marked a shift towards hyperpalatable foods from "summary" of The Dorito Effect by Mark Schatzker
When Doritos hit the shelves, something changed. It wasn't just a new snack food; it was a harbinger of a seismic shift in the way we eat. For centuries, people have eaten to satisfy hunger. But with the advent of hyperpalatable foods like Doritos, something new entered the equation: pleasure. Doritos were designed to appeal to our taste buds in a way that traditional foods never could. They were engineered to be irresistibly tasty, to trigger our brain's pleasure centers in a way that natural foods simply couldn't match. And it worked. People couldn't get enough of them. They were addictive, in a way that few foods had ever been before. But there was a dark side to this new era of hyperpalatability. As our food became more and more engineered for maximum taste, something was lost. The nutrients that used to be present in our food were no longer there. We were eat...
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