The rise of Doritos marked a shift towards hyperpalatable foods from "summary" of The Dorito Effect by Mark Schatzker
When Doritos hit the shelves, something changed. It wasn't just a new snack food; it was a harbinger of a seismic shift in the way we eat. For centuries, people have eaten to satisfy hunger. But with the advent of hyperpalatable foods like Doritos, something new entered the equation: pleasure. Doritos were designed to appeal to our taste buds in a way that traditional foods never could. They were engineered to be irresistibly tasty, to trigger our brain's pleasure centers in a way that natural foods simply couldn't match. And it worked. People couldn't get enough of them. They were addictive, in a way that few foods had ever been before. But there was a dark side to this new era of hyperpalatability. As our food became more and more engineered for maximum taste, something was lost. The nutrients that used to be present in our food were no longer there. We were eating more, but getting less. Our bodies were craving nutrients that were no longer in our food, leading to a vicious cycle of overeating and malnutrition. The rise of Doritos was just the beginning. As more and more hyperpalatable foods hit the market, our relationship with food changed. We began to eat not just to satisfy hunger, but to chase that elusive feeling of pleasure that only hyperpalatable foods could provide. And in the process, we lost touch with the true purpose of food: to nourish our bodies and sustain our health. The shift towards hyperpalatable foods was a turning point in our relationship with food. It marked the beginning of an era where taste trumped nutrition, where pleasure took precedence over health. And as we continue down this path, it's worth asking ourselves: is the pleasure we get from hyperpalatable foods worth the cost to our health?
Similar Posts
I have a complicated relationship with vegetables
Vegetables. They're like the distant relatives you see only on holidays. You know you should spend more time with them, but the...
Cope with emotions without using food and challenge the food police
When you rely on food to deal with your emotions, it becomes a way to distract yourself from what you are feeling. This can cre...
Cooking your own meals is beneficial
When you cook for yourself, you have control over what goes into your food. This means you can choose whole, unprocessed ingred...
Eating for health is a lifestyle choice
Eating for health is a lifestyle choice. This simple yet profound concept is at the core of achieving optimal health and longev...
Regular physical activity is important for overall health
Physical activity is essential for keeping our bodies healthy. It is not just about weight loss or muscle building; regular phy...
Learn to embrace discomfort as a sign of growth and progress
This concept is all about shifting your perspective on discomfort. Rather than seeing it as something negative to be avoided at...
Include organ meats for vital nutrients
Organ meats are like nature’s multivitamin, providing an abundance of essential nutrients that are often lacking in modern diet...
Be kind to yourself if you slip up
When you slip up, it's easy to fall into a pattern of self-criticism and negative self-talk. This can actually make things wors...
Government intervention is necessary to protect public health
Government intervention is crucial in safeguarding public health against the harmful effects of excessive salt, sugar, and fat ...
Enjoy your meals with others
Eating is a social activity as much as it is a biological necessity. In today's fast-paced world, the act of sharing a meal wit...