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Time plays a critical role in user experience from "summary" of The Design of Everyday Things by Don Norman

Time is a critical factor in user experience. People are impatient and easily frustrated. They hate to wait, and they hate to waste time. Designers often forget this. They create products that make people wait, even if only for a few seconds. People quickly become irritated and may give up. As designers, we need to be aware of the time it takes to perform actions, to make decisions, and to recover from errors. Time is not just about speed. It is also about the sequencing of events. Humans are good at remembering sequences. We have a sense of what should come next. When things happen out of order, we get confused. This is especially true in interactive devices. If an action takes too long, or if the feedback is delayed, people may not realize that their actions have caused a response. The way...
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    The Design of Everyday Things

    Don Norman

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