Building rapport with the audience enhances communication from "summary" of Business Communication Today by Courtland L. Bovée,John V. Thill,Barbara E. Schatzman
Building rapport with your audience is essential for effective communication in business. When you establish a connection with your audience, whether it be through shared experiences, interests, or values, you create a sense of trust and understanding that can greatly enhance the overall effectiveness of your message. By taking the time to build rapport, you show your audience that you care about them as individuals, not just as recipients of information. This can lead to increased engagement, as people are more likely to pay attention to and remember messages that are delivered in a personable and relatable manner. When you have a good rapport with your audience, you are better able to tailor your message to meet their needs and preferences. This can help you avoid misunders...
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