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Emotional design can enhance user experience from "summary" of The Design of Everyday Things by Donald A. Norman

The concept of emotional design is a powerful tool in the world of user experience. By incorporating elements that evoke positive emotions in users, designers can create products that not only fulfill their functional needs but also leave a lasting impact on their overall experience. Simplicity is key when it comes to emotional design. By focusing on a few key emotions that resonate with the target audience, designers can create a more cohesive and impactful user experience. Clarity is also important in ensuring that the emotional elements of a design are easily understood and appreciated by users. Logical sequencing is crucial in guiding users through a series of emotional experiences that enhance their overall satisfaction with a product. Transition words and phrases can help to smoothly guide users from one emotional state to another, creating a more seamless and engaging experience. Consistency in tone and style is essential in maintaining the emotional resona...
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    The Design of Everyday Things

    Donald A. Norman

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