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Brands must evolve to stay relevant from "summary" of The Brand Gap by Marty Neumeier
To stay relevant in the fast-paced world of business, brands must constantly evolve. This means adapting to changes in the marketplace, consumer preferences, and technological advancements. In order to remain competitive, brands must be willing to embrace change and take risks. By staying ahead of the curve, brands can ensure that they continue to resonate with their target audience and remain top of mind. One way that brands can evolve is by redefining their brand strategy. This involves taking a step back and reassessing their core values, mission, and vision. By realigning these elements with the current market landscape, brands can position themselves for future success. It's important for brands to be flexible and willing to pivot when necessary in order to meet the ev...
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