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Successful positioning requires a deep understanding of consumer behavior and preferences from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
To succeed in positioning a product in the mind of the consumer, one must first have a thorough understanding of consumer behavior and preferences. This is because successful positioning is not just about the product itself, but about how the consumer perceives the product in relation to other alternatives in the market. Without a deep understanding of what motivates consumers and what they value, it is impossible to create a positioning strategy that resonates with them. Consumer behavior is complex and often irrational. It is influenced by a variety of factors, including cultural norms, social influences, personal values, and past experiences. To successfully position a product, one must take al...
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