Testimonials and reviews can influence purchasing decisions from "summary" of $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
Imagine this scenario: You're scrolling through a website, contemplating whether or not to purchase a product. As you read through the product description, something catches your eye - testimonials and reviews from previous customers. These glowing recommendations speak to the quality and effectiveness of the product, instantly piquing your interest. Why does this happen? Why do testimonials and reviews hold such power over our purchasing decisions? The answer lies in the concept of social proof. When we see positive feedback from others who have already tried and tested a product, we are more likely to trust that the product will deliver on its promises. It's human nature to seek validation from our peers, and testimonials provide just that. Furthermore, testimonials and reviews serve as a form of reassurance. In a world filled with endless choices and options, making a decision can be overwhelming. Seeing po...
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