Summary of The Brand Gap

The Brand Gap by Marty Neumeier is a comprehensive and insightful look at how companies can create and maintain a successful brand. It explains how to bridge the gap between business strategy and creative execution in order to build a strong and successful identity. The book covers topics such as brand strategy and positioning, brand architecture, brand identity, brand culture, and brand communications. It also provides useful tactics for creating and sustaining successful brands. The key takeaway from the book is that building a successful brand requires a holistic approach that takes into account both the creative and the strategic parts of brand building.