Audio available in app
A brand is a filter for decisionmaking from "summary" of The Brand Gap by Marty Neumeier
A brand is not just a logo or a product, it's a filter that helps us make decisions. When faced with a plethora of choices, a strong brand can simplify the decision-making process by providing a clear set of values and attributes. These values and attributes act as a lens through which we can view the options available to us, helping us filter out the noise and focus on what truly matters to us. Think of a brand as a shortcut to understanding. Instead of having to analyze every option on its own merits, we can rely on our knowledge of a brand to guide us towards the right choice. This is especially important in today's fast-paced world, where we are bombarded with information and options at every turn. A strong brand can cut through the clutter and make our decision-making...
Similar Posts
Personalization helps businesses connect with customers on a deeper level
Personalization is a crucial aspect of modern marketing strategies that aims to establish a deeper and more meaningful connecti...
Originality is overrated in marketing
Many marketers believe that originality is the key to success in advertising. After all, the prevailing wisdom is that in order...
Leveraging the power of persuasion can lead to successful outcomes in various situations
The ability to persuade others is a valuable skill that can greatly influence the outcome of different situations. By understan...
Entrepreneurship is about creating a new venture
Entrepreneurship is fundamentally about taking the initiative to create something new. It involves identifying opportunities in...
Positioning is not just about what you say, but also about what you do
Positioning is not just about what you say, but also about what you do. Your actions as a company speak louder than your words ...
Technicians are the doers, managers oversee the process, and entrepreneurs are the visionaries
In the world of business, there are three key roles that are essential for the success of any enterprise: technicians, managers...
