Understanding the business side of graphic design from "summary" of The Big Book of Graphic Design by Roger Walton
To be successful in the field of graphic design, it is essential to have a good understanding of the business aspects of the industry. This goes beyond just being able to create beautiful designs; it involves knowing how to market your work, negotiate contracts, and manage client relationships. One of the key elements of understanding the business side of graphic design is knowing how to price your services. It is important to be able to accurately estimate the time and resources that will be required for a project, and to set a price that reflects the value of your work. This involves not only considering your own skill level and experience, but also taking into account the market rate for similar services in your area. Another important aspect of the business side of g...
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