Set clear goals for each sales interaction from "summary" of Psychology of Selling by Brian Tracy
To increase your effectiveness in sales, it is crucial to establish specific objectives for every interaction you have with a potential customer. Without clear goals in mind, you may wander aimlessly in your conversation, missing opportunities to move the sales process forward. When you set clear goals for each sales interaction, you give yourself a roadmap to follow, guiding you towards a successful outcome. Before engaging with a prospect, take the time to define what you want to achieve from the interaction. Are you looking to schedule a follow-up meeting? Are you aiming to close the sale during this conversation? By setting precise goals, you can tailor your approach accordingly, increasing your chances of achieving your desired outcome. This level of focus and intentionality will set you apart from other sales professionals...
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