Demonstrating product knowledge and expertise builds credibility from "summary" of Secrets of a Master Closer by Mike Kaplan
When you are trying to sell something, whether it is a product or a service, one of the most important things you can do is demonstrate your knowledge and expertise. This is crucial because it helps to build credibility with your potential customers. When you are able to show that you really know your stuff, it helps to establish you as an authority in your field. This in turn makes people more likely to trust you and to believe that what you are selling is worth their time and money. If you are able to demonstrate a deep understanding of the product or service you are selling, it shows potential customers that you have put in the time and effort to really get to know what you are talking about. This level of commitment can go a long way in building trust with your audience. People want to know that they are dealing with someone who is knowledgeable and reliable. By showcasing your expertise, ...
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