Creating visually appealing logos and branding from "summary" of The Big Book of Graphic Design by Roger Walton
Creating visually appealing logos and branding is a crucial aspect of graphic design. The purpose of a logo is to visually represent a company or brand in a simple yet memorable way. Simplicity is key when it comes to designing a logo that is visually appealing. A logo should be easy to recognize and understand at a glance. Clarity and coherence are also important factors to consider when creating a logo. A well-designed logo should communicate the essence of a brand clearly and effectively. It should be cohesive and consistent with the overall branding of the company. When designing a logo, it is important to think about the logical sequencing of elements. Each element of the logo should flow seamlessly into the next, creating a harmonious composi...
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