Content marketing is essential for engaging customers from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Content marketing plays a crucial role in today's highly competitive business landscape. It is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The primary goal of content marketing is to drive profitable customer action by providing information that is helpful, educational, or entertaining to the target audience. Engaging customers through content marketing involves understanding their needs, interests, and preferences. By creating content that resonates with the target audience, businesses can establish credibility, build trust, and strengthen relationships with customers. This, in turn, can lead to increased brand awareness, customer loyalty, and ultimately, sales and revenue growth. Content marketing is essential for engaging customers because it allows businesses to differentiate themselves from competitors and stand out in a crowded marketplace. By co...
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