Use social proof to build credibility from "summary" of Dotcom Secrets by Russell Brunson
One of the most powerful ways to establish credibility and trust with your audience is by leveraging social proof. Social proof is essentially the idea that people will follow the actions of others because they believe those actions are the right thing to do. In the context of building credibility online, social proof can take many forms, including customer testimonials, reviews, case studies, endorsements from influencers, and social media engagement. When you use social proof effectively on your website or in your marketing materials, you are essentially showing potential customers that other people have already tried your product or service and have had a positive experience. This can help to alleviate any doubts or concerns they may have about your offering and can make them more likely to trust you and ultimately make a purchase. Customer testimonials are one of the most common forms of social proof and can be incredibly powerful in building credibility. By showcasing real testimonials from sat...
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