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Share behindthe-scenes content from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
One effective way to engage your audience is by offering them a glimpse behind the curtain. People love to see what goes on behind the scenes, whether it's a sneak peek at how a product is made or a look at the team working hard to bring a project to life. By sharing behind-the-scenes content, you can give your followers a more personal and authentic connection to your brand. This type of content can help humanize your brand and make it more relatable to your audience. It shows that there are real people behind the products or services you offer, working hard to deliver quality and value. This can help build trust and loyalty among your followers, as they feel like they are getting an insider's view of your business. In addition, sharing behind-the-scenes content can help create a sense of exclusivity for your followers. When you offer them a peek behind the curtain, you are giving them access to information or experiences that not everyone gets to see. This can make them feel like they are part of a special group, which can increase their loyalty to your brand. Furthermore, behind-the-scenes content can also help showcase your expertise and authority in your industry. By showing your audience how you work and the processes you follow, you can demonstrate your knowledge and skill in your field. This can help establish you as a trusted source of information and a leader in your industry.- Sharing behind-the-scenes content is a powerful way to connect with your audience on a more personal level. It can help humanize your brand, create a sense of exclusivity, and showcase your expertise. By giving your followers a behind-the-scenes look at your business, you can build trust, loyalty, and engagement with your audience.
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