Leverage the power of online communities from "summary" of The New Rules of Marketing & PR by David Meerman Scott
Online communities have become powerful platforms where people gather to share information, ideas, and experiences. These communities can be a goldmine for marketers looking to connect with their target audience in a more meaningful way. By tapping into these online communities, businesses can leverage the collective knowledge and influence of their members to amplify their marketing efforts. One of the key advantages of leveraging online communities is the ability to reach a highly targeted audience. Unlike traditional mass media channels, online communities are often organized around specific interests or niches, making it easier for marketers to tailor their messages to resonate with the members. This targeted approach can result in higher engagement and conversion rates compared to broadcasting a generic message to a broad audience. In addition to reaching...
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