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Customers respond to brands that speak their language from "summary" of Building a Storybrand by Donald Miller
When a brand speaks the language of its customers, it creates a powerful connection that goes beyond words on a page. It taps into the deep-seated desires, needs, and emotions of the audience, resonating with them on a fundamental level. This is because human beings are hardwired to respond to stories that mirror their own experiences, beliefs, and aspirations. When a brand tells a story that reflects the customer's own narrative, it creates an instant sense of familiarity and trust. Customers are bombarded with information and advertisements every day, so when a brand cuts through the noise and speaks directly to them in a language they understand, it stands out. It shows that the brand not only understands their needs but also values their perspective. This level of empathy and understanding builds a strong emotional bond between the bran...
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