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Respond to comments and messages in a timely manner from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick

When you put yourself out there on social media, you have to be prepared for the inevitable - comments and messages from followers. This is the beauty of social media; it allows for direct interaction and engagement with your audience. However, with this engagement comes a responsibility - the responsibility to respond in a timely manner. In today's fast-paced digital world, people expect quick responses. Failing to respond promptly can lead to missed opportunities, frustrated followers, and a tarnished reputation. Imagine walking into a store and asking a question, only to be met with silence. How would that make you feel? The same principle applies to social media. When followers take the time to comment or message you, they are seeking a connection. Ignoring them is akin to slamming the door in their face. By responding promptly, you show that you value your followers and their input. You demonstrate that you are engaged and attentive. This builds trust and loyalty, fostering a stronger relationship with your audience. Furthermore, responding in a timely manner also boosts your credibility and authority. It shows that you are on top of things, that you are a reliable source of information. This can go a long way in establishing your brand as a reputable presence in the digital landscape.
  1. Responding to comments and messages in a timely manner is not just a courtesy; it is a strategic move. It enhances your engagement, strengthens your relationships, and solidifies your position as a trusted voice in your industry. So, the next time you see a comment or message pop up on your feed, don't hesitate - respond promptly and watch your social media presence flourish.
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The Art of Social Media

Guy Kawasaki

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