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Tailor your content to different audiences from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
When you're crafting content for social media, keep in mind that not all your followers are the same. They come from different backgrounds, have different interests, and engage with your content in different ways. This means that a one-size-fits-all approach simply won't cut it. To truly make an impact and resonate with your audience, you need to tailor your content to suit the preferences and needs of different groups within your following. Think of it this way: Would you speak to your boss the same way you speak to your best friend? Of course not. Each person you interact with has unique expectations and communication styles. The same principle applies to your social media audience. By understanding who your followers are and what they care about, you can create content that speaks directly to them. This personalized approach shows that you value their individuality and are willing to go the extra mile to connect with them on a deeper level. To effectively tailor your content, start by segmen...
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