Experiment with different content formats and channels from "summary" of They Ask You Answer by Marcus Sheridan
When it comes to content marketing, the key is to constantly experiment with different formats and channels. This means trying out various types of content such as blogs, videos, podcasts, infographics, and more. By testing out different formats, you can see what resonates best with your audience and adjust your strategy accordingly. In addition to trying out different content formats, it's also important to explore various channels for distributing your content. This could include social media platforms like Facebook, Twitter, LinkedIn, and Instagram, as well as email marketing, SEO, and paid advertising. By diversifying your channels, you can reach a larger audience a...
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