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Collaborate with other brands and influencers from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
Collaborating with other brands and influencers is a powerful strategy to expand your reach and connect with new audiences. By teaming up with like-minded partners, you can tap into their existing fan base and leverage their credibility to boost your own brand. When choosing who to collaborate with, it's important to align with brands and influencers that share your values and target the same demographic. This will ensure that the partnership feels authentic and resonates with both of your audiences. There are a variety of ways to collaborate with others, from co-creating content to hosting joint events or giveaways. The key is to find a mutually beneficial arrangement ...
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