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Embrace the power of persuasion from "summary" of The Art of Public Speaking by Dale Carnegie,J. Berg Esenwein

To be a successful public speaker, one must understand the power of persuasion. Persuasion is the art of influencing others to change their beliefs, attitudes, or behaviors. It is a crucial skill for any public speaker, as the ability to persuade an audience can make or break a speech. In order to embrace the power of persuasion, one must first understand the psychology behind it. People are more likely to be persuaded by someone they like and trust. Therefore, building rapport with your audience is essential. Establishing credibility and connecting with your listeners on a personal level will make them more receptive to your message. Another important aspect of persuasion is understanding your audience. Different people have different beliefs, values, and attitudes. By tailoring your messag...
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    The Art of Public Speaking

    Dale Carnegie

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