We are influenced by external factors when making choices from "summary" of The Art of Choosing by Sheena Iyengar
When faced with a choice, we often like to believe that we are in control of our decisions. We like to think that we carefully weigh the options before us and make a rational choice based on our preferences and values. However, the reality is that our choices are often influenced by external factors that we may not even be aware of. These external factors can shape our decisions in subtle ways, nudging us towards one option over another. One such external factor is the context in which a choice is presented to us. The way a choice is framed can have a significant impact on the decision we ultimately make. For example, a choice presented as a gain is more likely to be chosen than the same choice presented as a loss, even if the options are objectively the same. This framing effect shows how external factors can sway our decisions without us even realizing it. Another external factor that influences our choice...
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