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Incentives drive human behavior from "summary" of The Economic Naturalist by Robert H. Frank

Human behavior is largely driven by the incentives that individuals face in their daily lives. When people are presented with incentives that align with their interests, they are more likely to act in a certain way. This can be seen in various aspects of life, from work to leisure activities. In the realm of work, individuals are often motivated by monetary incentives. When a person is offered a higher salary or a bonus for completing a task, they are more likely to put in the effort required to achieve that goal. This is because the incentive of earning more money is appealing to most people and drives them to work harder. Similarly, in social situations, people are...
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    The Economic Naturalist

    Robert H. Frank

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