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Stay true to your brand from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The most successful brands are those that stay true to their core identity. They don't try to be all things to all people. Instead, they focus on what they do best and consistently deliver on that promise. This consistency builds trust and loyalty among consumers, who know what to expect every time they interact with the brand. When a brand deviates from its core identity, it risks confusing consumers and diluting its unique value proposition. In an attempt to appeal to a broader audience, the brand may lose sight of what made it successful in the first place. This lack of focus can alienate existing customers and make it difficult to attract new ones. Staying true...
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