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Associate with successful brands from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
To succeed in the world of branding, it is essential to understand the power of association. By aligning your brand with other successful brands, you can leverage their reputation and credibility to enhance your own. This concept is based on the idea that consumers are more likely to trust and choose a brand that is associated with other well-known and respected brands. When you associate with successful brands, you are essentially borrowing their equity. This allows you to tap into their existing customer base and market reach, giving your brand a boost in visibility and credibility. By aligning yourself with brands that have already established a strong reputation, you can benefit from their positive image and perc...
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