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Challenge the status quo from "summary" of Purple Cow by Seth Godin

In a world where consumers are bombarded with countless products and services vying for their attention, it is no longer enough to simply blend in with the status quo. To truly make an impact and stand out in a crowded marketplace, one must be willing to challenge the status quo. This concept is about more than just being different for the sake of being different. It is about daring to push the boundaries of what is considered normal or acceptable in order to create something truly remarkable and unforgettable. By daring to challenge the status quo, you are taking a bold stance and refusing to settle for mediocrity. By challenging the status quo, you are forc...
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    Purple Cow

    Seth Godin

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