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Create a sense of urgency in your marketing from "summary" of The 1-Page Marketing Plan by Allan Dib
The idea of creating a sense of urgency in your marketing is crucial for driving action from your potential customers. By instilling a feeling of scarcity or time sensitivity, you can motivate people to make a decision quickly rather than putting it off indefinitely. This tactic taps into the psychological principle that people are more likely to act when they perceive that they might miss out on something valuable or time-sensitive. One way to create urgency is by offering limited-time promotions or discounts. By setting a deadline for when the offer expires, you encourage customers to act promptly rather than procrastinating. This can lead to an increase in sales as people rush to take advantage of the deal befo...
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