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Show, don't tell, to create a lasting impact from "summary" of Tell to win by Peter Guber

The essence of storytelling lies in the age-old adage "Show, don't tell." While this phrase may sound simple, its implications are profound when it comes to creating a lasting impact on your audience. By showing rather than telling, you engage your audience on a deeper level, allowing them to experience the emotions and messages of your story firsthand. Instead of outright stating facts or information, showing involves painting a vivid picture with your words, allowing your audience to visualize the story in their minds. This visualization helps to create a more immersive experience, making your message more memorable and impactful. When you tell a story, you run the risk of losing your audience's attention. However, by showing, you capture their interest and keep them engaged throughout the narrative. This engagement allows your audience to connect with the story on a personal level, making it more likely that they will remember and retell it to others. In the world of storytelling, showing is not just about describing events or characters – it's about evoking emotions and sparking a response. By showing the emotions and reactions of your characters, you enable your audience to empathize with them and feel invested in the outcome of the story.
  1. The power of showing lies in its ability to create a lasting impact on your audience. By engaging their senses and emotions, you can make your story more memorable and compelling, leaving a lasting impression that resonates long after the tale has been told.
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Tell to win

Peter Guber

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