Summary of Tell to win

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story is a book by Peter Guber. It offers readers a step-by-step blueprint for discovering and crafting the most powerful stories that are needed to be successful in any aspect of life. Guber shows how different types of storytelling—such as personal and production stories—can be used to create an emotional connection with audiences that surpass logic-based reasoning. Additionally, he offers advice on how to research and source stories, identify story-telling opportunities, and develop confidence in their telling. The book also covers how to use digital storytelling to reach even wider audiences, with tips on which social media platforms and tools to use. Through a combination of inspiring anecdotes and practical advice, Guber helps readers tap into their own potential to write and tell stories that can make a powerful impact.