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Using reciprocity can be effective from "summary" of Técnicas de Persuasão by Adenilson Giovanini
Reciprocity is a powerful force in human interaction. When you do something nice for someone, they often feel obligated to do something nice in return. This principle can be harnessed to your advantage in persuasive situations. For example, if you provide a potential customer with a free sample of your product, they may feel compelled to reciprocate by making a purchase. This can be especially effective if the customer enjoys the sample and sees value in your product. Reciprocity works because people generally want to be seen as fair and generous. When you give something to someone, they are more likely to give something back in order to uphold this image of themselves. By using reciprocity in your persuasive efforts, you can tap into this desire for fairness and generosity. It's important to note, however, that reciprocity should be used genuinely and authentically. If people feel like you are only giving in order to get something in return, the principle of reciprocity may backfire. In order for reciprocity to be effective, it must be done in a spirit of generosity and goodwill.- Using reciprocity in persuasion can be a powerful tool. By giving to others, you can create a sense of obligation that can lead to positive outcomes for both parties involved. Just remember to use reciprocity with sincerity and authenticity in order to maximize its effectiveness.
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