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Authority can enhance credibility and persuasion from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
The concept of authority playing a crucial role in enhancing credibility and persuasion is deeply rooted in the principles of influence and persuasion. When someone is perceived as an authority figure in a particular domain or field, their opinions and recommendations carry more weight and credibility. This is due to the inherent trust and respect that people have for individuals who are experts or leaders in a specific area. Authority figures are seen as possessing knowledge, expertise, and experience, which gives them a higher level of credibility in the eyes of others. As a result, their statements and arguments are more likely to be accepted and believed by their audience. This is because people tend to trust and follow the advice of those who are considered authorities in their respective fields. In the context of persuasion, leveragin...Similar Posts
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