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The key to influence is understanding the psychology behind decisionmaking from "summary" of Maximum Influence by Kurt Mortensen
To truly become a master of influence, one must delve deep into the intricate workings of human psychology. Decision-making is not merely a logical process but is heavily influenced by emotions, biases, and heuristics that are deeply ingrained in our minds. By understanding these psychological factors, one can effectively sway others to make decisions in their favor. Humans are not always rational beings when it comes to making choices. Emotions play a significant role in the decision-making process, often leading individuals to make choices based on how they feel rather than what may be logically sound. This emotional aspect of decision-making is crucial to grasp if one wishes to wield influence effectively. Furthermor...
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